Posted on 18 Comments


Let’s take a look at what Swiss Made means and how they’re made, and why it has such an impact on why we purchase predominantly Swiss branded timepieces. Our aim is to give a clearer understanding of this type of buying, with so many options out there we can fill our plate and overwhelm ourselves with a choice.

“The Swiss have that image of producing quality at the highest level, as Germans have the image of producing the best cars in the world, and you cannot just copy this.”

Georges Kern


Just like any company, there is a business model behind utilising this form of marketing. Watch brands that adhere to a strict form of watchmaking and assembly requirements can earn the legal right to brand their timepieces as Swiss Made. It isn’t just a badge or logo any company or watchmaker can use, there are laws surrounding its application. For a watch to be Swiss made it must adhere to these laws and therefore must earn the status and the quality to be called Swiss Made. If it does not, then it cannot adopt the two words synonymous with high quality, robustness and reliability.

When purchasing something like a watch and you budget an affordable amount, you want to know that what your spending your money on is worth it. Swiss made is that reassurance. It’s a bit like buying a car, you buy German. Or a guitar, you buy American, Leather shoes, Italian. You want to buy a watch, you buy Swiss. There’s more to it than this, but you get the idea.

Watch brands come from all around the world but there’s something different about a watch being Swiss. There’s historical, cultural and social value to it. Take Vacheron Constantin for example. A watchmaking company to have an uninterrupted history since 1755! That’s over 250 years of experience, innovation, creation, adaptation and perseverance. These are what is expected of a Swiss-made watch now. Unrivalled quality. To achieve this you need a clear goal in mind and to strive for this level of expertise, one must have a reachable target. To obtain the right to be labelled as Swiss Made is that initial step.

A Swiss-made watch is not just a temporary accessory, a fashion fad or a trend: it can last for generations.

Of course, brands such as Vacheron Constantin, Jaeger LeCoultre and Rolex have their history, their experience and innovations to back up their assurance of quality. However, nowadays micro-brands are increasing in popularity and to gain the privilege of being Swiss Made means having the opportunity to own an extremely well-made watch at a far more affordable price. And for anyone starting a new collection or adding to an existing, it’s refreshing to invest a little while getting a lot out of it.

It means a great deal to consumers to have a sense of security when making purchases, so for a brand trying to create something worth having, it needs a guideline to follow. What better way than to celebrate its quality and reliability than being branded as Swiss Made. It’s not like a logo, it’s branding, a mark to its high standard.

This isn’t to diminish the achievements of other watch brands it’s just to signify the meaning of what it means for a watch to be Swiss. Switzerland is the home of watchmaking, over time it has become a cultural and historical marvel in this kind of market. Without one, you won’t have the other. The most famous brands of now started then and have been paramount in building what the watch industry is today. The subjective opinion will always have some say, but you cannot deny the impact the standard of Swiss Made has on our watches and where the industry will go from here.


T. G.


    Hey There. I found your weblog the use of msn. That is a very smartly written article.
    I’ll make sure to bookmark it and come back to learn extra of your helpful information. Thank you for the post.
    I will definitely comeback.

    1. Hi there, we are glad to hear you`ve enjoyed our article.

  2. Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our area library but I think I learned more from this post. I am very glad to see such excellent information being shared freely out there.

  3. What抯 Going down i am new to this, I stumbled upon this I’ve discovered It positively useful and it has aided me out loads. I’m hoping to contribute & assist different users like its helped me. Great job.

  4. Thank you for every other wonderful post. The place else could anyone get that kind of info in such a perfect method of writing? I have a presentation subsequent week, and I am on the look for such info.

  5. Keep working ,splendid job!

  6. What i don’t understood is actually how you’re not actually a lot more neatly-appreciated than you may be now. You’re so intelligent. You realize therefore considerably in terms of this subject, made me for my part believe it from numerous numerous angles. Its like men and women don’t seem to be interested unless it is something to do with Lady gaga! Your personal stuffs excellent. All the time care for it up!

  7. As I website possessor I believe the content matter here is rattling great , appreciate it for your hard work. You should keep it up forever! Best of luck.

  8. Hi my friend! I want to say that this post is awesome, nice written and include approximately all important infos. I抎 like to see more posts like this.

  9. I feel that is one of the so much significant info for me. And i’m glad reading your article. However wanna statement on some normal issues, The website taste is perfect, the articles is in reality excellent : D. Good job, cheers

  10. We’re a bunch of volunteers and opening a new scheme in our community. Your site offered us with useful info to work on. You have done a formidable task and our whole community might be thankful to you.

  11. Good site! I truly love how it is easy on my eyes and the data are well written. I am wondering how I could be notified when a new post has been made. I’ve subscribed to your RSS which must do the trick! Have a nice day!

  12. I loved as much as you’ll receive carried out right here.
    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an shakiness over that you
    wish be delivering the following. unwell unquestionably come more formerly again since exactly
    the same nearly a lot often inside case you shield this increase.

  13. Valuable info. Lucky me I found your site by accident, and I’m shocked why this accident didn’t happened earlier! I bookmarked it.

  14. An outstandng share! I’ve justt forwarded tis ongo a coworker who hhas been conducting a little resewrch
    oon this. Andd he actualy ordered me inner simpoly because I diiscovered itt
    ffor him… lol. So alllow mee to reword this….
    Thhank YOU forr tthe meal!! Butt yeah, thwnks for
    spending soke tine tto tqlk about tyis matter hedre
    on yor site.

  15. I have learned some important things through your post. I will also like to convey that there may be a situation in which you will apply for a loan and don’t need a co-signer such as a Government Student Aid Loan. But if you are getting a borrowing arrangement through a regular bank then you need to be made ready to have a cosigner ready to enable you to. The lenders are going to base any decision using a few issues but the largest will be your credit rating. There are some loan providers that will as well look at your work history and come to a decision based on this but in many instances it will depend on your ranking.

  16. Thanks for a marvelous posting! I really enjoyed reading it, you
    happen to be a great author.I will ensure that I bookmark
    your blog and will often come back someday.
    I want to encourage you to ultimately continue your
    great job, have a nice holiday weekend!

  17. These are really impressive ideas in about blogging. You
    have touched some fastidious things here. Any way keep up wrinting.

Leave a Reply

Your email address will not be published. Required fields are marked *